Sparkella is a picture book series that includes three charming odes to self-esteem and the love between a father and daughter.
Tools
Photoshop, Illustrator, Figma.
Date
October, 2022
Main Goal
Since Sparkella’s books are directed to children, the main goal with this design study is to present a website that will be eye-catching, entertaining, informative and user friendly.
Learnings
As UI/UX and Graphic Designer, I contributed:
Researching and evaluating the latest trends and user interfaces to engage with the target audience and improve the experience of the user when entering the website.
Propose a redesign that will present the three odes and all the merchandise used to promote the brand.
Help rebranding the odes with aesthetics more appealing to the target audience.
Outcome
Sparkella’s website design study concluded with a website that will showcase and impulse the brand, allowing the users to dive deep, having the three odes available and all the merchandise and promotions that will make them identify with Sparkella and allow them to experience and enjoy all the things the brand has to offer.