jeper1807@hotmail.com

Mae

Overview

Making Auto Easy is a business that helps customers make the right decision when choosing a car to buy.

Tools

Figma, Photoshop, Illustrator.

Date

January, 2023

Main Goal

As a new business, Mae has developed a simple and interactive, directed-to-mobile website that customers can use when trying to decide which is the best car option for them to buy. Since the customers will probably use their computers to check all the options, we want to do a redesign of the website so it can also fit not just for mobile, but also for desktop view.

Learnings

As a UI/UX and Graphic Designer, I contributed:

  • Researching and evaluating the latest trends and user interfaces to engage with the target audience and improve the experience of the user when entering the website.
 
  • Propose a redesign that will give to the customer, the option of easily evaluating their options.
 
  • Helped designing the website with all the characteristics needed without loosing the simplicity of the interface.

Outcome

The new redesign will give the user the option to check the tops three options and navigate between with just one click between the new added tabs. Each tab will display all the details necessary to make a decision without needing to look on other websites or different screens.

INTERACTIVE

DESKTOP

USER EXPERIENCE

connEction

Design Study

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